FA20
Newsletter
Hi Team,
Welcome to the FA20 EKIN Newsletter!
We hope that everyone is safe and well. With most of our markets slowly opening up, we would like to thank you for all the great work for SU20. With FA20 over the horizon, we hope this newsletter can be supplemented with other learning tools during Team Huddles, such as Nike SKU and Athlete 15.
The content of this newsletter has been condensed and can be viewed easily on any smart devices. Please note that this information in NON-CONSUMER FACING and all the information captured can only be used for INTERNAL TRAINING PURPOSES.
Yours Truly,
SEA&I EKIN TEAM.
NIKE RUNNING
The Nike Racing footwears have seen key innovations evolving over the years. From using low profile foams such as Cushlon & Lunarlon to a more supportive yet responsive foam in the Zoom X today. With Zoom X foam, Athletes* will experience even a faster ride while getting protected.
NIKE AIR ZOOM MILER
2004
Key Innovation: Caged Zoom Air
NIKE LUNAR RACER
2008
Key Innovation: Lunarlon
NIKE FLYKNIT RACER
2012
Key Innovation: Flyknit
NIKE ZOOM VAPORFLY 4%
2016
Key Innovation: Zoom X foam + Carbon Fiber Plate
NIKE AIR ZOOM ALPHA FLY NEXT%
PRODUCT DETAILS
The Nike Air Zoom Alphafly Next% is a pinnacle expression of running footwear designed to help athletes break barriers.
The use of Atomknit was influenced based on the past 2 iterations of Flyknit & Vaporweave used in previous Nike Zoom Vaporfly 4% Flyknit & Nike Zoom Vaporfly Next%.
KEY BENEFITS OF ATOMKNIT
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Maximizes breathability and minimizes sweat absorption for running in the heat.
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Provides a contoured fit with less stretch and more support
KEY UPDATES: UPPER
KEY UPDATES: MIDSOLE
Nike NEXT% is a footwear innovation system engineered to give athletes a measurable benefit. Informed by sport science and verified by the Nike Sport Research Lab, the Nike Air Zoom Alphafly NEXT% features three critical components, working together to help runners on race day:
BREAKING DOWN ON THE NEXT% SYSTEM
NIKE ZOOM AIR PODS
CARBON FIBER PLATE
NIKE ZOOM X FOAM
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2 forefoot Nike Zoom Air Pods deliver lightweight, low profile & ultra-responsive cushioning.
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Carbon Fiber Plate activates the Nike Zoom Air Pods & keeps the system stable, providing the propulsive sensation.
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Nike Zoom X Foam increases energy return & responsive while providing ultra-soft comfort.
KEY UPDATES: OUTSOLE
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Data Informed Design outsole traction rubber helps optimize traction patterns & wear areas for incredible traction & durability build to go the distance.
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Side by side Nike Zoom Air Pods help moderate stability & provide efficient energy return with every stride.
GENERATIVE DESIGN OUTSOLE
NIKE AIR ZOOM TEMPO NEXT%
The Nike Air Zoom Tempo Next% mixes durability with a design that helps push you towards your personal best. The result is a shoe built like a racer, but made for your everyday training routine.
PRODUCT DETAILS
KEY UPDATES: UPPER
NIKE FLYKNIT TECHNOLOGY
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Nike Flyknit Technology together with a built–in fit band offers additional containment & support.
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Leveraging the learning from Nike Zoom Vaporfly Next%, the Nike Air Zoom Tempo Next% features similar heel pad for added comfort.
KEY UPDATES: MIDSOLE
Nike NEXT% is a footwear innovation system engineered to give athletes a measurable benefit. Informed by sport science and verified by the Nike Sport Research Lab, the Nike Air Zoom Tempo NEXT% features three critical components, working together to help runners on race day:
BREAKING DOWN ON THE NEXT% SYSTEM
NIKE ZOOM AIR PODS +
COMPOSITE PLATE
NIKE ZOOM X FOAM +
REACT FOAM
PRODUCT DETAILS
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2 forefoot Nike Zoom Air Pods deliver lightweight, low profile & ultra-responsive cushioning.
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Composite Plate are softer to provide comfort during higher mileage and allows stability and transition through a runner’s stride.
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Sandwiching the midsole plate, Nike Zoom X foam in the forefoot and midfoot provides responsiveness & maximize energy return.
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Nike React Foam in the heel provides more impact protection & durability.
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The numbers on the medial side indicates the coordinates of Tokyo.
KEY UPDATES: OUTSOLE
GENERATIVE DESIGN OUTSOLE
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Data Informed Design outsole traction rubber helps optimize traction patterns & wear areas for incredible traction & durability build to go the distance.
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Side by side Nike Zoom Air Pods help moderate stability & provide efficient energy return with every stride.
NIKE AIR ZOOM TEMPO NEXT% FLYEASE
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The shoe's heel collapses when you step in then snaps back into place.
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A lock-and-release mechanism secures the fit, eliminating the need to tie laces.
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Pull the loop near the tongue to tighten, and release by pulling the loop near the toe.
STEP IN, SECURE WITH 1 HAND
HOW FLYEASE WORKS
NIKE ZOOM FAMILY - EKIN TV
Let's learn more on the whole Nike Zoom Family through our EKIN TV below.
Credits to the Pacific EKIN Team (Michael Osten, Molly & Sam Strutt) for this amazing work!
NIKE AIR ZOOM BB NXT
PRODUCT INSPIRATION
"The game of Basketball and it's athletes have evolved in this new era.We now have athletes that are 'positionless' & generate the values of all positions on court. Within the NBA alone these positionless athletes face a grueling journey, starting with the offseason training, then preseason, and into the 82-game season, playoffs, Finals. Fatigue is the enemy and endurance is the goal.”
Staying fresh at the game’s critical, closing moments is key. With that in mind, the Nike Air Zoom BB NXT introduces a unified system of full-length Nike React foam, plate and Nike Air Zoom Units to provide basketball players at all levels with impact protection & energy return.
KEY FEATURES
THE NEXT GENERATION OF RESPONSIVENESS
Designed to help players feel light, secure and responsive. You get energy back with every step, helping to turn your force into momentum when it matters most.
UPPER
MIDSOLE
OUTSOLE
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Lightweight Mesh Upper provides support & durability where athletes need it.
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Plush Foam Tongue & Padded Collar with a notch to support the Achilles tendon for a snug, comfortable fit.
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3-layers of Nike React (2 layers in the midsole + 1 sockliner) is designed to create lightweight & responsive cushioning to keep athletes fresh all game long.
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2 forefoot Nike Zoom Air units deliver lightweight, low profile & ultra-responsive cushioning.
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Circular Outsole Pattern provides traction for multi-directional movements.
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The outsole is designed around the position of the Zoom Air units to get the most out of the cushioning.
NIKE AIR ZOOM ZOOM FREAK 2
BEHIND THE DESIGN
NIKE AIR ZOOM FREAK 2
Giannis possesses a freakish combination of height, length & speed rarely seen in the league. The Nike Zoom Freak 2 harnesses his power and helps enable him to generate force to help drive him down the court. A moulded overlay caps the outer toe area to help contain Giannis's devastating "Euro" step move.
MADE FOR INSTANT OFFENSE
PRODUCT DETAILS
UPPER
OUTSOLE
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Engineered Fit System is made up of 3 components in the forefoot is specially curated to Giannis' style of play.
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Zoom Air Bag provides more energy return.
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TPU Wings helps contain & stabilise the foot through the Euro Step Motion.
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Classic Tongue Fit provides comfort throughout gameplay.
PRODUCT STORY
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Sketches of Antetokounpo is incorporated into the swoosh design.
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12 Tack Marks represent Giannis age when he first picked up a basketball & fell in love with the sport.
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His parent's name (Charles & Veronica) is featured in the middle of the outsole.
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Decoupled outsole helps to reduce weight, while provides stability & flexibility.
COLORWAY INSPIRATION
"WHITE CEMENT"
"NAIJA"
The Zoom Freak 2 “White Cement” is inspired by the streets that Giannis traveled to get to practice every day, a four-mile walk from his Sepolia neighborhood in Athens to the Fiilathlitikos gym for practice. It features a clean white upper, a reflective TPU wing on the outsole, and a “cement” design on the midsole.
The Zoom Freak 2 “Naija” pays homage to Giannis’ bond with his father, his Nigerian roots and his affinity for soccer. Dressed in the bright green hues worn by the Nigerian national soccer squad, this shoe’s vibrant design and lightweight construction captures the spirit of Naija – audacious, fast, fun, and stylish.
"BAMO"
The Nike Air Zoom Freak 2 “Bamo” is inspired by the time Giannis spent in the Greek military and the city where he’s spent the most time since being drafted. It’s a reminder of how Giannis honors his Greek citizenship and the commitment he has for things he’s passionate about. It’s also no secret how much he loves the city of Milwaukee and the organization he plays for. The shoe features familiar green hues of his home team, a gum sole bottom, and a camo pattern on the Swoosh and tongue.
THE INFAMOUS "EURO STEP"
Show us your best version of the famous "Euro Step Move", send your entries over to your country EKINs & stand a chance to win cool Giannis' merchandise!
NIKE AIR VAPORMAX 2020 FLYKNIT
The Nike Air Vapormax 2020 Flyknit brings to life a new all-day, everyday shoe that advances the thinking about fit, feel & ride - & raises the bar in balancing sustainability & innovation for everyday wear.
"We wanted to make a sustainability-sourced silhouette from the ground up, and one that is quick & easy to put on & wear daily." - Jesi Small, Nike Product Design Lead
SUSTAINABILITY
Let's learn from NYC EKIN, Brinkley Field on Nike's " Move To Zero" & how the brand keeps Circularity in mind with Seana Hannah, VP of Nike Sustainability Innovation.
The Nike Vapormax 2020 Flyknit is made with at least 50% recycled content by weight.
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TPU on the Heel Clip & Toe Tip contains up about 60% recycled TPU.
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The first full-length Vapormax Air unit is made with about 75% recycled material for a soft, lightweight & responsiveness from heel to toe.
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Moulded dual-density Ortholite sockliner is made from about 50% recyled content & applies underfoot comfort.
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Tongue features at least 80% recycled foam.
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Recycled Flyknit yarn is made from about 67% post-industrial recycled content by weight, (as well as different recycled components (including recycled plastic bottle waste)
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Outsole incorporates Nike Grind from sole to tip.
SUSTAINABILITY IN THE NIKE VAPORMAX 2020 FLYKNIT
FLYEASE
DESIGNED FOR ALL ATHLETES
The FlyEase toggle is positioned at the back of the shoe for a stronger, suction-like lockdown. Wearers can employ an outward pull from the hell for a desired fit & pull the release strap on the tongue to slip out of the shoe.